What Is Baby Fair Singapore & Why Parents Love It

Baby Fair Singapore (often called the Mummys Market Expo Baby Fair) is Southeast Asia’s biggest baby shopping event, hosted several times a year at Singapore EXPO. Expect hundreds of brands, “show-only” prices, free seminars, and popular goodie-bag redemptions. The October edition is scheduled for 10–12 Oct 2025 at EXPO, with official pages highlighting star buys, freebies, and floor plans to help you plan your route.

For context, large Singapore baby fairs routinely draw big crowds and significant spending; past media coverage has noted sizeable attendance and market share for the leading organiser. The Straits Times

Why families flock to it:

• One roof, full comparison: test-drive gear, feel fabrics, and talk to brand reps before you buy. 

• Lowest-price “show deals” on core categories: strollers, carriers, breast pumps, bedding, skincare, feeding.

• Freebies & seminars: limited goodie bags, coupons, and pregnancy/parenting talks.

First-timer tips (quick wins):

• Pre-register on the official page for entry guides and freebies. Mummys Market Largest Baby Fair in S.E.A

• Arrive early on Day 1 for hot star buys, or late afternoons for easier aisles. (Weekdays or Friday typically feel calmer than Saturday peak, based on community tips.) HoneyKids Asia

• Bring a foldable trolley/reusable bags, water, and comfy shoes.

• Shortlist “what to buy at Baby Fair Singapore”: big-ticket items (stroller/pump), daily consumables (diapers/wipes), and must-try sleep/skin essentials.
  
  

Little Sprout’s Must-Shop Deals at Baby Fair 2025

Score exclusive baby fair promotions only at the booth, perfect for parents hunting baby product deals Singapore style. (Full price reveals drop closer to show dates on our social media) IG: littlesprout.sg 

Sneak peek of what to expect:

• Bundle savings on organic baby skincare (Orgabebe), cooling sleep essentials (Emong), and bamboo apparel (Petit Beary).

• Show-only gifts with minimum spend (while stocks last).

• Fair-exclusive sets curated for newborns, bathtime, and safe sleep.
  
  

Browse Little Sprout’s collections to build your wishlist before you go: Shop All, Emong, Orgabebe, Petit Beary. Littlesprout.sg

Pro move: add your favourites to cart on littlesprout.sg first, then compare against in-booth promo bundles to lock the best value on the day. Littlesprout.sg

What Makes Little Sprout Different?

Not all deals are equal. We curate for safety, comfort, and transparency, so you’re not just saving, you’re choosing better.

Our promise at a glance

• Clean & gentle: organic, dermatologist-tested baby skincare with plain-English labels (Orgabebe).

• Safe sleep: anti-dust mite, cool-to-touch bedding and pillows designed for humid nights (Emong).

• Tropical-ready apparel: buttery-soft bamboo basics (Petit Beary), with materials listed and comfort claims you can feel.
  
  

Every product is thoughtfully selected to support modern families on their parenting journey. We focus on non-toxic materials, practical care, and long-lasting quality you’ll use daily (not just once for the ‘gram). Explore our story and range: Little Sprout Singapore

Where to Find Little Sprout at the Baby Fair

• Event: Mummys Market Biggest Baby Fair in S.E.A

• Dates: 10-12 October 2025 (Fri–Sun)

• Venue: Singapore EXPO (organiser comms and venue listings confirm the Oct 10–12 window; look for Hall details on the official pages and socials nearer the date).

• Booth: F21

• Official event page: Mummys Market Expo Babyfair (pre-register, view star buys & freebies). Mummys Market Largest Baby Fair in S.E.A

• Follow Little Sprout for live updates & booth reveal: @littlesprout.sg. Instagram

• Shop our collections anytime: littlesprout.sg (fair bundles announced closer to show week).

Heads-up: Organiser channels frequently share goodie bag and coupon mechanics with limited daily redemptions, set notifications and check the event page before you go. Mummys Market Largest Baby Fair in S.E.A

Pro Tips for Smart Baby Fair Shopping

Get the best out of baby expo Singapore October 2025 with a little prep:

1. Make a prioritized wishlist.
   Sort into Big-ticket, Daily consumables, Sleep & skincare, Nice-to-haves. It keeps impulse buys in check and ensures you hit your must-gets first.
   
   

2. Compare bundle math.
   Star buys are great, but bundle value can beat single-item discounts. Check unit prices and what’s actually included (e.g., extra covers, refills, or trial sizes). Organiser pages often list Starbuys and Participating Brands in advance, use them.
   
   

3. Arrive early, scan the floor plan.
   Hit your top 3 booths first; then circle back for add-ons. Look out for seminar timings to avoid peak aisles and grab seats early.

4. Bring a trolley or foldable crate + reusable bags.
   Makes queuing and moving with bulk buys easier (diaper cartons, wipes, bedding).
   
   

5. Look for labels that matter.
   For skincare, prefer fragrance-free/low-fragrance, dermatologist-tested options; for apparel and bedding, check fabric content and care instructions (bamboo/cotton blends handle heat better). See Little Sprout’s product pages to preview materials and care.
   
   

6. Pre-register for freebies & coupons.
   Many fairs gate special redemptions by pre-registration or app sign-ups; don’t miss out. Parenting media also advise registering ahead to secure goodie bags.
   
   

7. Don’t rush big gear decisions.
   Test strollers with weight loaded, check fold mechanisms, and try carriers on your body. If in doubt, snap photos of tags/specs and sleep on it, there’s usually another fair soon.
   
   

If you’re wondering what to buy at Baby Fair Singapore, start with your priority list, then use fair-exclusive bundles to stretch your budget. Swing by Little Sprout at Booth F21 to feel the fabrics, test the textures, and lock in exclusive baby fair promotions you won’t find elsewhere. See you at Singapore EXPO, 10–12 Oct 2025 and happy deal-hunting!